Google is preparing a new proposal for European Union regulators following a hefty $3.5 billion fine. The tech giant has opted against a complete restructuring of its advertising business, a move previously suggested as a potential solution to address antitrust concerns. This strategic decision suggests Google is attempting a less drastic approach to appease EU regulators and avoid further penalties.

The substantial fine levied by the EU highlighted concerns about Google’s dominance in the online advertising market. The proposed solution, while not involving a full company split, likely focuses on altering specific practices or offering concessions to competitors. Details of this offer remain undisclosed, but its acceptance by the EU would mark a significant development in the ongoing regulatory battle.

The EU’s scrutiny of Google’s business practices has been ongoing for years. This latest development underscores the persistent pressure the company faces to address concerns about potential monopolistic behavior and its impact on the broader digital advertising landscape. The outcome of this negotiation will significantly impact not only Google’s future operations in Europe but also set a precedent for how global tech giants navigate increasing regulatory pressure. The success of Google’s revised approach will be a key indicator of how effectively these companies can adapt to changing regulatory environments. A rejection could lead to further fines and even more extensive restructuring demands.