How to Craft a Clear Mission Statement
How to Craft a Clear Mission Statement: A Mumbai Business Guide In the bustling, competitive landscape of Mumbai, having a clear mission statement isn't just a nice-to-have – it's a…
VCs should understand that AI is a ‘product’, not a ‘company’: Ronnie Screwvala
Veteran investor Ronnie Screwvala recently highlighted a crucial misunderstanding in the venture capital world surrounding artificial intelligence. He argues that VCs often mistake AI for a company in itself, rather…
The Best Pricing Strategies for Ecommerce
The Best Pricing Strategies for Ecommerce: A Mumbai Business Guide In the bustling, competitive landscape of Mumbai's e-commerce scene, getting your pricing right is absolutely crucial. It's not just about…
Solar-focussed NBFC Metafin raises $10 million in round led by Vertex Ventures SEA & India
Metafin, a non-banking financial company (NBFC) specializing in solar energy financing, has secured a significant $10 million investment. The funding round was spearheaded by Vertex Ventures SEA & India, highlighting…
How to Write Engaging Content for Your Target Audience
How to Write Engaging Content for Your Target Audience: A Mumbai Digital Marketing Agency's Perspective In the vibrant, fast-paced business environment of Mumbai, capturing and holding your audience's attention is…
Ather Energy’s IPO sees 16% subscription on first day
Ather Energy, the prominent electric scooter manufacturer, saw a relatively modest start to its initial public offering (IPO). On its first day, the IPO achieved only a 16% subscription rate.…
The Role of Buyer Personas in Modern Marketing
The Indispensable Role of Buyer Personas in Modern Marketing (Especially for Mumbai Businesses) In the vibrant and intensely competitive landscape of Mumbai, crafting effective marketing campaigns feels like navigating the…
Pahalgam attack fallout: India bans 16 Pakistani YouTube channels over fake news
India's Ministry of Information and Broadcasting has taken swift action against the spread of misinformation, banning sixteen Pakistani YouTube channels. This decisive move follows a recent attack in Pahalgam, a…
Case Study: Boosting Social Media Engagement with Strategy
Case Study: Boosting Social Media Engagement with Strategy In the vibrant and competitive business landscape of Mumbai, a strong social media presence is no longer a luxury; it's a necessity.…
Zepto founders tap Edelweiss, others for Rs 1,500 crore structured debt to boost Indian ownership
Quick-commerce startup Zepto is bolstering its Indian ownership through a strategic financial move. The company's founders have secured approximately Rs 1,500 crore in structured debt financing. This funding round involves…
How to Choose the Right Advertising Platform
How to Choose the Right Advertising Platform: A Mumbai Business Guide Navigating the world of digital advertising can feel like battling Mumbai's rush hour traffic – chaotic, overwhelming, and potentially…
Shein hikes US prices as much as 377% ahead of tariff increases
Fast fashion giant Shein has significantly increased prices on its US offerings, with some items seeing increases as high as 377 percent. This dramatic price hike comes in anticipation of…
Checking without damaging: IIT-Madras works on advanced tech for disruptive material testing
Researchers at IIT-Madras are developing groundbreaking technology for non-destructive material testing. This innovative approach promises to revolutionize how we assess the integrity of materials, eliminating the need for destructive testing…
Case Study: How AI Increased Conversion Rates for a Brand
Case Study: How AI Increased Conversion Rates for a Brand - A Mumbai Digital Marketing Agency's Perspective In the ever-competitive Mumbai market, simply having a website isn't enough. Businesses need…
Why Bill Gates refused to fund his daughter’s startup
Bill Gates, the tech titan known for his philanthropic endeavors and sharp business acumen, recently revealed why he declined to invest in his daughter's startup. While the specifics remain undisclosed,…
10 Digital Marketing Trends You Can’t Miss
10 Digital Marketing Trends You Can't Miss: A Mumbai Perspective The digital landscape is in constant flux. As a business owner in Mumbai, staying ahead of the curve is not…
Norms unveiled to fire up electronics parts manufacturing in India
India is taking significant steps to boost its domestic electronics manufacturing sector. New guidelines have been released outlining a scheme designed to incentivize the production of electronic components within the…
How to Optimize Your Content for Search Engines
How to Optimize Your Content for Search Engines: A Mumbai-Focused Guide In today's digital landscape, creating compelling content is only half the battle. If your target audience can't find it…
What Elon Musk didn’t budget for: Firing workers costs money, too
Elon Musk's cost-cutting measures at Twitter, including widespread layoffs, have apparently overlooked a significant financial implication: severance packages. While the mass firings were intended to reduce expenses, the associated costs…
The Future of AI in Digital Marketing
The Future of AI in Digital Marketing: A Mumbai Perspective Artificial Intelligence (AI) is no longer a futuristic concept; it’s actively reshaping the digital marketing landscape, particularly for businesses operating…